modal-close
Polly small logo

Login:

Back arrowThe Polly Blog
Internal Comms

The Trust Dividend: Why Transparency Is the Currency of Modern Teams

Explore why transparency is the key to building team trust. Learn how to create psychological safety, turn employee feedback into action, and measure trust.

Internal Comms

10X your response rates

Build community and alignment across your hybrid team.

Book a call

Internal Comms Fun 4

Your team's latest all-hands meeting ended with polite applause and silence. No questions in chat. No follow-up conversations. Everyone said 'thanks for sharing' and immediately returned to their previous tasks.

Unfortunately, this is performance (not engagement). And it's costing you more than you realize.

Think of trust like a bank account. Small, consistent deposits build up over time, but one big withdrawal can wipe you out and it takes forever to rebuild.

As Bilal Aijazi‏, Polly's CEO, puts it:

“We think about trust like a balance sheet. Every unanswered question or unacknowledged piece of feedback is a withdrawal. Every transparent response, every time you close the loop, is a deposit.”

Unfortunately, most leaders focus on making deposits while ignoring the hidden fees that drain their accounts daily.

Employee Feedback 2

And the numbers back this up—Gartner found that only 20% of employees strongly trust their leadership team, with overall trust levels remaining consistently low across organizations.. When four out of five team members doubt their leaders, every initiative becomes an uphill battle. Communication turns into interpretation, feedback becomes political calculation, and innovation dies in committee.

You need transparent systems that translate feedback into action.

In this article, we'll explore how transparency functions as the primary mechanism for building trust at scale and why most feedback tools focus on collecting input while trust actually comes from acting on it consistently.


The hidden cost of trust erosion

Trust erosion starts when your team stops believing you'll do what you say. It happens slowly: people stop speaking up, stop sharing ideas, stop going the extra mile.

And it's costing you more than you think. The reality is stark: Edelman's 2024 research shows associates are 2.5 times less likely to trust their CEO than executives are. Leadership operates with confidence while front-line employees question everything.

The same report shows only 28% of workers will go above and beyond without extra pay—down from 35% just one year ago. Three-quarters of your workforce is in self-preservation mode.

Silent resignation shows up as employees who attend meetings but never speak up. They redirect energy toward areas where they can see impact rather than waste it on feedback that disappears into leadership black holes.The stress shows in health outcomes as associates report feeling mentally healthy half as often as executives. That 39-point optimism gap means leadership and front-line workers are essentially living in different realities.

Your best people leave first because they have options. What remains is a workforce trained to meet minimum requirements rather than drive innovation.


What modern transparency actually looks like

Transparency theater— surveys with no follow-up, good-news-only internal comms—damages trust by signaling authentic communication isn't welcome. As Polly’s VP of Operations, Barbara Nicholas puts it bluntly: “I don't believe in performative transparency. If you're going to open up space for feedback, you have to be prepared to listen and act, otherwise, you lose credibility fast.”

Real transparency shows up in three ways:


Real-time feedback loops replace annual surveys

Annual surveys catch problems too late to fix them. Frequent pulse checks catch issues while they're still solvable. When someone raises concerns about workload distribution, you can address it within days rather than months.

Quick acknowledgment beats delayed perfection. Teams need to see their input creates movement.

Polly's quick polls  make this practical. A two-question check-in after a difficult week can identify stress points before they become burnout. Simple questions like "How supported did you feel this week?" reveal patterns that prevent small frustrations from becoming resignation letters.

hb1_large_resize_optimized-1

Visible action tracking beats good intentions

Document steps you're taking and share progress openly.

Public action tracking creates accountability by making commitments concrete and measurable. When leaders post monthly updates on diversity hiring targets or budget for new collaboration tools, teams see evidence that their input drives decisions.

Quick wins rebuild trust faster than perfect solutions. For example:

  • A team complained about unclear meeting agendas. Leadership created a shared template within a week and tracked usage monthly
  • Remote workers felt disconnected. HR launched bi-weekly virtual coffee hours and shared attendance rates
  • Workload concerns surfaced. Leadership redistributed two major projects and announced the changes in all-hands

Regular check-ins show sustained commitment rather than just initial enthusiasm.

Filtered-survey-results

Anonymous input channels for psychological safety

People won't share honest feedback if they fear retaliation or judgment.

When people can share feedback anonymously, they'll actually tell you the truth. No fear of retaliation means more honest input. Teams get the safe space to report sensitive issues like favoritism, workload inequities, or manager blind spots that would never surface in named feedback.

Polly's anonymous settings  let teams choose complete anonymity while enabling leaders to identify patterns without knowing individual contributors.

Transparent moderation builds additional trust. When leaders share how they handle sensitive feedback like "We received concerns about favoritism in project assignments and are reviewing our allocation process with HR,” teams see that difficult topics get serious attention rather than being buried.

polly Q&A-1

Pro tip: The balance matters: use anonymous channels for systemic issues, culture problems, or manager feedback. Encourage open dialogue for project improvements where follow-up discussion adds value.


How to build your trust infrastructure

Grand gestures fail without foundational credibility. Trust rebuilds through proof of concept, like showing you can handle small promises before asking people to believe in transformational ones.

Build trust like you'd build any other system: start small with what works, double down on what proves reliable, and keep track of whether it's actually working.


Start with micro-commitments that stick

Begin with small promises you can definitely keep, like responding to feedback within 48 hours or providing weekly project updates. These low-stakes commitments define your reliability baseline without risking major disappointment if something goes wrong.

Small wins build credibility for bigger changes because they show consistent follow-through. When you reliably deliver on minor promises, teams start believing you'll handle major commitments too. As a result, people unconsciously evaluate your trustworthiness based on your smallest interactions.

A manager who always responds to questions by end-of-day builds more trust than one who occasionally delivers spectacular results but frequently misses basic commitments.

Practical micro-commitments include:

  • Acknowledging every piece of feedback within a committed time frame your team can rely on
  • Sending brief progress updates every Friday afternoon
  • Starting meetings exactly on time
  • Following up on action items within stated timeframes
  • Sharing decision criteria before making announcements

Do these consistently, and your team knows what to expect from you. That predictability lets you tackle bigger trust issues later.


Create feedback loops that actually loop

Stay visible through the entire process. Collect input, make your decisions, then keep people in the loop as you implement things. People need to see their suggestions shaping outcomes.

Internal Communications

“As an operator, I've seen teams fail not because people stopped caring, but because feedback disappeared into a black hole,” explains Barbara.

The full cycle requires six connected steps: Ask for input, listen actively, decide transparently, act on suggestions, communicate outcomes. Each step builds trust for the next round.

Communicating "no" decisions builds as much trust as saying "yes" when you explain the constraints. For example, "We can't implement flexible PTO this year due to payroll system limitations, but we're budgeting for the upgrade in Q3" shows teams their input drives future planning even when immediate action isn't possible.

Lastly, if you don't assign an owner and a timeline, feedback just dies on the vine. Someone needs to own each piece of input, you need deadlines for responses, and contributors need regular updates on what's happening with their suggestions.


Build systems that scale trust

Once you hit 50 people, manual follow-up becomes impossible. You need systems that feel personal but can handle the volume.

Polly automates the mechanics while preserving human connection through customizable messaging, scheduled check-ins, and automated reminders.

Unlike survey platforms that excel at data collection but leave follow-through to chance, Polly's infrastructure ensures feedback translates into action:

  • Automated reminders prevent responses from being forgotten
  • Scheduled updates keep contributors informed of progress
  • Visible tracking demonstrates that their input drives real decisions rather than disappearing into unused spreadsheets

Start simple: are people actually responding? Are they satisfied with the follow-up? Are they sticking around? Those three signals tell you if trust is building.

Give yourself three months to see real change. Spend the first couple of weeks getting your tools set up and running initial surveys. The next month is about building habits—consistent responses, regular check-ins. By month three, you'll know what's working and what needs tweaking.

"Before you roll out new feedback systems, explain why you're doing it. Teams need to know how a culture of feedback serves their interests over leadership's desire for data. Start with voluntary participation to build momentum before making surveys standard practice.


Design for diverse communication styles

Meetings favor the loudest voices, not necessarily the best ideas. Cultural background, personality type, and organizational hierarchy create invisible barriers that prevent many team members from contributing openly.

Distributed team Pro

You need different ways for people to share feedback:

  • Written surveys appeal to introverts who process thoughts before speaking
  • Anonymous suggestion boxes protect newer employees from perceived risks of challenging senior staff
  • One-on-ones work well for relationship-focused feedback but miss systemic patterns
  • Async formats accommodate global teams across time zones

Culture complicates things. Some share concerns through stories, not direct feedback. Newer employees won't challenge leadership publicly, regardless of how safe you think it feels..

DraftKings discovered this firsthand during its rapid growth and major transitions. 'It has always been a huge component of our culture and a focus for the executive team to make sure all our employees have equal opportunities and feel like they can voice their experiences and give feedback,' explains Laura Zhang, Senior Analytics Manager at DraftKings.

During their merger and IPO—while doubling company size—they needed multiple ways for employees to share concerns about integration and future vision.

Using Polly's API, they segmented audiences to send different versions of anonymous surveys to leadership versus individual contributors, ensuring each group could respond in contexts that felt safe and relevant to their experience.


Manage transparency risks

Here's what nobody tells you about opening feedback channels: you're going to get more criticism, people will expect more from you, and your mistakes will be more visible.

The real question is what you'll do when that happens. Here are three risk management tips that strengthen positive employee relations rather than strain team dynamics.



Group 186Handle volume without drowning 

Once you open channels, input volume can quickly exceed processing capacity.

You can't tackle everything at once. Focus on what's urgent and crucial. But try acknowledging every piece of feedback within a day, even if your full response takes longer. You can use Polly to organize incoming ideas and feedback, surface the ones with the most upvotes, and make sure nothing gets lost. That way, every voice is heard, and every suggestion gets the attention it deserves within a reasonable timeframe..



Group 186Respond to criticism with curiosity 

Train leaders to respond with curiosity rather than justification. "Help me understand why this feels broken to you" works better than explaining why current processes exist. Schedule cooling-off periods between receiving harsh feedback and responding publicly. Designate neutral team members to help interpret criticism.



Group 186Set clear boundaries early 

Some information stays internal:

  • Personnel decisions
  • Financial details
  • Strategic plans under development

Be explicit about these limits: "We'll share project timelines and resource decisions but not individual performance discussions."

When transparency backfires—through leaked confidential information or public criticism of shared updates—resist the urge to shut down entirely. Instead, refine boundaries and reinforce guidelines.


Use the trust infrastructure you already have

Polly differs from traditional survey tools because it functions as an engagement layer that amplifies your existing communication channels. It works inside Slack, Teams, and presentations where your team already communicates.

The difference is fundamental: bolt-on survey solutions generate reports that leaders must remember to act on. Polly puts feedback where work happens.

When responses appear alongside project discussions and status updates, acting on input becomes part of normal operations rather than a separate task.

Ready to turn your existing communication tools into trust-building systems?

Q&A-v3

Trust doesn't scale with headcount—it scales with systems. Polly was built to make those systems part of your daily workflow.

Try Polly free and see how feedback becomes action when it happens where work already flows.

polly small logo

BOOK A CALL WITH US

Drive purposeful engagement across your digital HQ

Book a demo and discovery call to see how Polly can help you:

  • 10x your survey, poll, and feedback response rates instantly
  • Foster a culture of feedback across your entire team
  • Automate and scale feedback collection that actually leads to real change
  • Launch engagement programs that works where you work. Always launch right from Slack, Teams, Zoom, and more.
docusign stripe twitch expedia spotify@2x

modal-close Polly small logo

Add Polly to:

Slack
Zoom
Google Meet
Google Slides
Powerpoint